Private label pre-rolls refer to pre-rolled cannabis joints that are produced for another company or brand, who then sells the pre-rolls under their own brand name. This is a common business model in the cannabis industry, as it allows companies to offer their own unique pre-rolls without incurring the costs and risks of producing them themselves.
The Rise of Pre-Roll Joints
Pre-roll cannabis joints have taken the industry by storm in recent years. It is the product category in the cannabis space that is often under the radar. They do not fall under the mainstream categories such as flower, concentrate, and edibles, but the industry is finally paying attention. Things have changed.
Pre-roll joints accounted for 15% of cannabis sales in California in 2021, surpassing edibles, topicals, and sublinguals, and jumped from $409 million U.S. sales in 2018 to $1.5 billion U.S. sales in 2022. The market has spoken and pre-roll joints are not to be forgotten about. They are convenient, inexpensive, and can still be high-quality.
By nature, pre-roll joints have taken market share from the traditional flower market. That said, we would also argue that pre-rolls support the flower market as well. Think about it, they are usually no different than rolling your own joint, except you can have it ready for you whenever you feel like saving time or if you want enough cannabis for only one use. They are also an excellent way to introduce somebody to cannabis as there is very little financial commitment compared to most cannabis products. At the end of the day, pre-rolls have been a huge boost for the industry and it is an excellent product to sell for a cannabis business.
Private-Label Pre-Roll Benefits
Private label pre-rolls can be a lucrative business opportunity for companies that are able to identify a niche or demand in the market and offer high-quality products that meet these needs. For example, a company that specialized in producing private label pre-rolls for the luxury market could work with a producer to develop unique and premium products that are not available from other brands.
One of the key benefits of private label pre-rolls is the edge over competitors to differentiate themselves. By offering unique and high-quality products from a manufacturer that does the cultivation and production of the product for the brand (if they can get you in dispensaries too, that's a huge bonus!), a company can stand out in a crowded market and attract loyal customers much more easily. Private label pre-rolls give a company the upper hand in building brand awareness and recognition, as it cuts out a huge chunk of the process to get the products in front of customers.
Another benefit of private label pre-rolls is the ability to control the production process and ensure that products meet the desired quality standards. By working closely with the producer, a company can specify the strains, rolling techniques, and other aspects of the production process to ensure that the final products meet their expectations. They are also able to easily control the costs and align the inventory with the current demand of the company's brand.
Private-Label Pre-Roll Challenges
One of the main challenges is finding a reliable and trustworthy producer to work with. The cannabis industry is still relatively new, and there are many producers who are still learning the ropes. It is important for companies to do their due diligence and carefully vet potential producers to ensure that they are capable of meeting their needs and producing high-quality products.
Another challenge is navigating the complex regulatory environment surrounding cannabis. In many states and countries, the cannabis industry is heavily regulated, and companies must adhere to a variety of rules and guidelines when producing and selling THC.
The Future of Pre-Rolls
The future of pre-roll joints is extremely bright. They are a win-win for all players involved. The customer gets a convenient product that is cheap and can still be high-quality, the brand doesn't have to go through any production challenges, and the manufacturer can still be extremely profitable with large orders and it can be a foot in the door for other product types.
Pre-rolls have a chance to flip the traditional flower market, and we'll be ready if it happens.
If you are looking for a company to allow you to private label the highest-quality cannabis, let's talk.